Star India has bought Indian Premier League’s global media and digital rights for a whopping sun of Rs 16,347.50 crore. This is for a duration of five years.
Sony Pictures Network paid Rs 8200 crore in 2008 for a ten year deal. Star India currently owns BCCI’s global media rights for home internationals until 2018. The debate on who will clinch the new deal with the weight shifting towards Sony which has recently acquired Ten to its arsenal.
Star India Chairman and CEO Uday Shankar has expressed delight at bringing the IPL to his channel.